5 benefits of programmatic advertising
Programmatic advertising offers quite a few benefits beyond more quickly reporting times and endless data. The total number of benefits presented by programmatic is often what sways marketers and advertisers to start acquiring their media this way. Get more details about enigma.swiss
The numbers speak for themselves, but let’s start out at the prime.
What exactly is programmatic advertising?
Programmatic technologies, in short, would be the automated process of purchasing digital media, usually via a process known as real-time bidding. Fundamentally, it’s the future.
Programmatic buying is more quickly, extra efficient, and less costly. Advertisers now have a much more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage their ad campaigns. With standard advertising, media inventory was purchased and sold manually. Ad networks purchased digital impressions ahead of time from diverse websites and apps and repackaged them to become sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, along with a complete lot of human error. Needless to say, this process was inefficient, unreliable, and frequently frustrating.
Beneath are the best five benefits of programmatic advertising that, we’re prepared to bet, possess a important influence on why countless agencies and brands are making the switch from the classic to programmatic shopping for of digital media.
The numbers speak for themselves, but let’s get started at the top rated.
What is programmatic advertising?
Programmatic technologies, in short, is the automated process of acquiring digital media, frequently via a process called real-time bidding. Fundamentally, it is the future.
Programmatic obtaining is quicker, far more efficient, and less costly. Advertisers now possess a additional granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With standard advertising, media inventory was bought and sold manually. Ad networks bought digital impressions ahead of time from different websites and apps and repackaged them to be sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, in addition to a complete large amount of human error. Needless to say, this process was inefficient, unreliable, and generally frustrating.
Under are the prime 5 benefits of programmatic advertising that, we’re prepared to bet, have a considerable influence on why a great number of agencies and brands are producing the switch in the traditional to programmatic shopping for of digital media.
Why use programmatic advertising?
1. Enhanced transparency & control
Programmatic technology offers a layer of transparency that marketers and advertisers can’t get from standard advertising. Via programmatic advertising, advertisers can see exactly what sites their advertisements are reaching, the type of customer looking at their ad, and any costs associated with the advertisement in real time. Because of this, making optimizations and quick changes on the fly are able to take place in a much a lot more efficient and educated way.
2. Real-time measurement
Real-time reporting and information measurement is every marketer and advertiser’s dream, am I right? Programmatic provides the ability to measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign’s launched (although we wouldn’t recommend producing any changes for a week or so). Unlike conventional advertising such as billboards, print advertisements, digital advertising by way of a publisher, etc. you don’t have to wait until the end of the campaign to get results.
3. Greater efficiency
The overall efficiency of digital advertising has greatly improved with the ability to measure how a campaign is running throughout that entire campaign. Real-time measurement, mentioned earlier, allows advertisers the ability to track their campaign and make adjustments and optimizations as needed. Optimizing ensures that each campaign is running at total efficiency, reaching only those ideal targeting customers, while using the budget effectively.
4. Greater targeting capabilities
If you’ve heard anything about programmatic, you’ve probably heard the term “targeting” shortly after. With programmatic technology’s improved flexibility, advertisers can directly reach their ideal consumers for any given goal. Some examples of this targeting are IP targeting (zoning in on a specific IP address-typically used for targeting a specific business or event), geolocation targeting (east/west coast, state, city, zip code, etc.), contextual keyword, and the list goes on. Oh, and don’t forget about the all-important and widely-used retargeting. Initially, only two percent of consumers convert on the first visit to a website. With retargeting, marketers and advertisers are able to continue reaching out to the other 98 percent of their ideal consumer and encourage them to convert.
5. Increased audience reach
The last major benefit of programmatic advertising will be the potential audience reach. At any given time, there are 3.5 billion people on the internet on average. That’s a potential reach of, depending on targeting parameters, millions of people. It’s always best to narrow that down to those ideal consumers, but nevertheless, the potential reach is not only impressive but instantly trackable. As soon as a display advertisement is seen, advertisers can see just how many impressions were served, who looked at it, where they were located, and so much far more.
These benefits of programmatic are just a few of the numerous that come along with running programmatic advertising. Are you looking for transparency? Do you want to be able to measure the success of your digital marketing campaign as soon as it launches? Would you like much more efficiency all around, better targeting capabilities, and a better reach? Are you looking for much less stress and extra control in your digital advertising strategies? If the answer was yes to any of the above, pull the lever and make the switch to programmatic acquiring.